How to Market Your Commercial Real Estate Loan Business

All too often I see small business owners missing the mark with their marketing. Sure, it’s easy to do when you specialize in a specific industry niche and you spend your time engulfed in industry sector jargon. However, it’s best to put yourself in your potential customer’s shoes and think your marketing through from their perspective, addressing their most important questions. Your customers want to be able to trust you, to know you are looking out for their interests and that you don’t just see them with Dollar Signs in your sunglasses.

Below is a sample page, perhaps good for a website, brochure, email, or letter. Why not look this over and consider how you might form your own message. Use your own voice, your own style and remember you are talking to your customer across the table for the first time. You know what questions they will ask. Show that you care, that you are working for them, and will go out of your way to get them the best rates, and great service. Here is the sample:

Commercial Real Estate Loans

Are you looking to purchase an income property such as an apartment building, small office building, or retail center? Would you like to put several rental properties in your real estate portfolio into one commercial mortgage? Wish to find a suitable piece of land and develop that property? Do you need a loan for acquisition and construction?

Do you want to buy a business property with a business on it; a restaurant, carwash, service station, laundry mat, hotel, etc.? Are you looking for a commercially zoned property with a warehouse or industrial building on it? Are you expanding an existing business and/or want to own the property under your business rather than paying the monthly lease?

Are you in the agricultural sector, looking for specifically zoned farming property; land for a vineyard, orchard, or crop such as berries, vegetables, or flowers? We have significant experience to make this happen. Our area in Southern CA has one of the best climates in the world, and incredible top soil for growing almost anything.

We can assist with all types of commercial real estate loans including government-guaranteed loans such as FHA, USDA, and HUD. If you are looking for an SBA 7(a) loan or a CDC/SBA 504 loan for commercial real estate we can get it done.

We can assist you with traditional commercial mortgages, commercial bridge loans, or commercial hard money loans. We also have lines on non-traditional sources for hard money commercial real estate loans, which are custom tailored to you needs for complicated projects outside the normal scope of typical commercial real estate loans and mortgage offerings.

The Risk/ Reward Of Buying Investment Real Estate

Like, nearly, everything else, in life, purchasing, and owning, investment real estate, should be considered, on a risk/ reward basis/ scale! While, many have earned their fortunes, or supplemented their incomes, buying these types of properties, doing so, is not true, for all! There are many possibilities, both, positive, and negative, and a wise buyer/ investor, recognizes, understands, and analyzes, as many of these, as possible, in order to make the smartest decision! With that in mind, this article will attempt to, briefly, consider, examine, review, and discuss, some of these types of considerations, variables, etc.

1. The purchase price: The process begins, with closely, examining, and considering, whether the price, you purchase the property at, will serve your objective! Do you know, the realistic range, of rents, you might be able to charge, for tenants’ leases, etc? How easily, should you, be able, to rent these, so there are fewer vacancies? What might be your cash flow, after considering your financial outputs, both up – front, as well as on a monthly basis? How will you determine the rents, you charge? Are you certain, you aren’t over – paying, for this investment? What rate – of – return, are you seeking, and how will you get there? How realistic are your objectives?

2. Upgrades needed: What condition is it in? Will you need to make certain repairs, upgrades, etc, at the onset? If you think you will need to upgrade, soon, what will be your strategy, and focus, and will you be disciplined, enough, to – create a realistic, workable, time – table? Remember to factor – in, any expenditures, in these areas, you will need, to make, in order to determine, your overall cost of purchase!

3. Potential upgrades: Fully consider, and budget, for future upgrades, which you, envision, will need, to be performed! When you determine these, and adjust, your projections, accordingly, you begin to better understand, the correlation between the potential rewards, versus the possible risks!

4. Cosmetic and structural: There are 2 basic forms of upgrades, to consider, cosmetic, and structural. Obviously, the latter, cannot be delayed, while, you sometimes, might be able to delay the former. However, whether it makes sense to proceed, immediately, with a cosmetic change, it’s important to weigh, whether doing so, might make, the property, more sought – out, viable, and potentially, able to generating, enough additional revenue, to make this a smart approach. Before purchasing, it’s important to have a qualified, Home Inspector, or Engineer, comprehensively, examine, the entire structure, in terms of its overall quality, and expectations!

5. Rental income: Examine, on the lower – end, what the property (unit – by – unit), might deliver, in terms of rental income. Make your projections, based on only about 75 – 80% of these figures, in order, to ensure, you are able to handle the cash flow!

Examine potential investment property, using the risk/ reward approach! Don’t do this emotionally, but, do so, in a logical, analytical manner!